Dropshipping Playbook

01

Research Engine

Research

Cheapest Attention Tracker

Track CPM, CPC, CPV across every channel weekly. Rank by cost-per-eyeball. Platforms shift fast — TikTok organic today, X ads tomorrow.

Highest Margin Product Scanner

Source products where landed cost is <30% of sell price. Score by margin × demand signal across AliExpress, CJ, Zendrop.

Viral Content Tracker

Daily scan — TikTok Creative Center, Facebook Ad Library, trending hashtags. Log hooks, formats, and CTAs getting engagement right now.

Competitor Copy Log

Screenshot winning ads, landing pages, email funnels. Catalog by niche, hook type, and platform. This is your swipe file.

Stock Market Rule: Treat attention like a stock. When a channel's CPM spikes, rotate out. When a new platform is underpriced, flood it first.

02

Decision Layer

Decision

The Core Rule

Always route the highest-margin product to the cheapest-attention channel. This is the entire game. Everything else supports this one move.

Weekly Reallocation

Every Monday: review data, re-rank channels and products, shift volume. Kill losers fast, double down on winners faster.

Kill / Scale Triggers

Kill: CPA > 40% of price, or ROAS < 2x after 72h. Scale: ROAS > 3x for 48h+ — increase spend 30%/day until plateau.

No Emotion Rule: If the data says kill it, kill it. If the data says scale it, scale it. Never hold a loser out of hope.

03

Asset Stack

Build

One-Pager Templates

Pre-built landing pages on GitHub Pages. Swap headline, image, Stripe link — live in under 5 minutes per product.

Stripe Checkout Integration

Every page connects to Stripe payment links. No cart — reduce friction to one click from ad to purchase.

Domain / Brand Rotation

Rotate clean domains per niche. If one gets fatigued or flagged, spin up the next. Keep 5+ queued and ready.

Template Library

Proven layouts, email sequences, and ad creatives. Never start from scratch — remix what already works.

04

Content Machine

Content

Gary V Doctrine: "Content is the cost of entry for relevance." Document > Create. Volume > Perfection. Platform-native always.

Pillar → Micro Repurposing

One long-form piece becomes 10+ micro pieces. A product review becomes TikToks, Reels, tweets, pins, and email content.

Platform-Native Formats

TikTok: raw, trending audio. Reels: polished but casual. Shorts: educational hook. X: hot takes + link. Each platform gets its own format.

Jab-Jab-Jab-Right Hook

3 value posts for every 1 sell post. Give tips, entertainment, education — then ask for the sale. Build trust before you extract.

Trend-Jack / Piggyback

Find what's already viral. Put your product in that context. Ride the wave — don't build your own.

Competitor Content Cloning

Take winning competitor content, improve the hook, swap in your product, publish on a different channel.

05

Automation Pipeline

Auto

Auto Site Spin-Up

Template → GitHub Pages → Stripe link. New product page live in <10 minutes, zero manual code.

Auto Content Posting

Schedule and auto-push content across channels. Maintain volume without manual posting every day.

Auto Research Pulls

Automated data collection: CPM trends, trending products, competitor ad changes. Feed into the dashboard without manual lookups.

Automation Rule: If you do it more than twice, automate it. Your time goes to strategy — machines handle execution.

06

Metrics Dashboard

Metrics

CPM / CPC / CTR by Channel

Track cost metrics per platform weekly. This tells you where attention is cheapest right now.

Margin by Product

Real margin after shipping, returns, and ad spend. Not gross — actual take-home per unit sold.

ROAS by Combo

The key metric: return on ad spend for each product × channel combination. Drives all reallocation decisions.

Reallocation Signals

Automated flags when a combo drops below threshold or a new opportunity opens. Act on signals in real time.

DROPSHIPPING PLAYBOOK